We founded Charge Amps to make a change. To make fossil fuel dependency a part of history sooner rather than later. To challenge the status quo both within the traditional car industry and the green tech development. Once again, the revolution starts in a garage. Only this time, the garage is your’s.
So why does this matter? Because to our core, we believe that change will not happen if you stick to the same beaten road. Instead we strive for the ability to question everything. We apply this thinking to everything that we do. That matters.
Charge Amps has from the start been based on equal parts of mechatronics, design and usability. That might sound complicated, but simply put, we create smarter charging solutions with the end consumers best interests at heart. We want EV charging to be simpler, cleaner and a whole lot more convenient than stoping at the gas station. This is how we motivate people to join our quests.
That feeling of freedom that you get behind the wheels in front of an open road… That´s not something we want to take away from you. We choose to work together with the car industry to turn the EV market into the default choice of car owning, instead of a niche for the most dedicated. Clever, right?
3 short questions to top designer Joachim Nordwall who gives his opinion on how good design can help to promote environmentally friendly consumption and behavior.
How important is design in terms of clean-tech products?
– New technologies are very important but often invisible to the user. If one can not actually see the smart technology, you can at least try to communicate it’s advantages or it’s uniqueness in the design.
You can for example choose to highlight an ECO friendly feature on a washing machine. Such as a large ECO button, in order to invite the user to select that button instead of the other more energy consuming programs
How can smart design and technology make us change our habits?
-The challenge that we face after having polluted the earth requires that we change our old habits and invent new technologies. It can be simple things like the primary focus on designing the stairs instead of the elevators in a new building. To overcome the dilemma of people choosing the old dirty product over an ECO product, so it is often due to lack of function or design of the ECO product. Many prefer the old classic light bulb because of the light instead of an LED lamp, as well as gasoline or diesel engines to avoid range anxiety, etc. Tesla (and even to some extent BMW) tries to tackle the problem by making great cars that have almost the same range gasoline and diesel cars achieve and the cars are convenient to recharge.
You have designed the charging cable RAY. Tell us about the work.
– With the new cable RAY Charge Amps makes it even easier to recharge an electric car. Ray, which has a brand new expression in both design and function, is provided with a so-called pebble grip.The handle is more reminiscent of a plug than gasoline handle, and is easier to manipulate which makes it more user-friendly. Furthermore, RAY comes in different colours so you can either select a matching color to the car or your favourite color.
At last; What consumer product is, because of its clever design, your personal favorite?
– I think SPORK for Light My Fire is the best one just because it is democratic, everyone understands how it works. SPORK is a combined fork, knife and spoon that has sold over 30 million copies
We develop and manufacture all our products in Sweden, the large, sparsly populated and cold country in the northern outskirts of Europe. From a development perspective, this is great. Both Swedish design and technology is well known throughout the world, and the harsh climate really puts our products to the test.
Still, to make a real difference, we need to strive for global reach. And trust us, we are on our way.
Charge Amps is a truly multi faceted company. Our team at the office is an odd collection of talented individuals, that reflects the real world. And with a mission to make a real change, Research & Development is just a small part of what we do. We also work politically to influence and create opportunities for the whole green tech sector. Another big part of our work is to motivate and educate the people that we work with. We want everyone, from car salesmen to electricians and real estate owners, to spread our gospel.
Our engineers and designers drive electric cars themselves. It means that we get first hand experience with both the obstacles and the upsides of owning an EV. In addition, we listen to our consumers. From this, we can develop the solutions that we ask for ourselves. Solutions that make charging easier, smarter and more reliable. By developing all of our products ourselves from scratch, we can think outside the box and create more user-friendly solutions than those currently on the market.
Charge Amps focuses on you and your needs.Thats why we put so much effort into creating products that are reliable, intelligent and user-friendly. As you must be able to trust in that your charging works in all situations, service and support are our highest priority. Our customer support guarantees a response within 12 hours and we have our own service workshop. When you choose a Charge Amps solution, you can feel secure in knowing that you are never alone in the unlikely event of a problem.
Charge Amps solutions play an important role in the current shift towards a sustainable world, where fossil fuel dependency is a thing of the past. It is a huge task and no man is an island. That is why we are proud to align our efforts with others who share our mission.
Fortum Charge & Drive have long experience of EV charging in the Nordic market. With its’ cloud service, they are market leaders with a substantial network of fast chargers in Norway, Sweden and Finland, together with advanced solutions for charging data, support and customer service. At Fortum Charge & Drive’s
charging stations, you can be sure of that you always get 100% renewable and CO2 free electricity. In collaboration with Fortum, Charge Amps will offer a complete destination charging solution. Together we are Charge&Drive @home.
Power Circle is the industry associasion of the electric power industry. One of the strengths of this organization is that large and small actors alike, within different sections of the field, all contribute to a sustainable society development through products and services related to electricity. Power Circle is the organization that coordinates different actions within e-mobility and sustainability. As a partner company of Power Circle, Charge Amps are able to contribute with new perspectives, fresh ideas and up-to-date knowledge.
We want to work in close collaboration with the automobile industry to make the electronic vehicles the default choice for car owning. One example is the success of Mitsubishi Outlander PHEV. This is the most popular super environment car in Sweden thanks to its’ unique combination of 4WD and large trunk, while still giving you the opportunity to conduct your everyday driving on electric charging. By adding smart and reliable charging equipment, we simplify the transition to fossil fuel free driving together.
The mission of 2030-sekretariatet is to make sure that Sweden has a fossil fuels independent transport sector by the year 2030.
2030-sekretariatet was established by the think tank Fores, with contributing partners from within the transportation- and fuels sectors as partners. As a partner, Charge Amps are in a position to influence the political decisionmakers, within Sweden and the rest of the European Union.